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Our Manifesto

Having a Smoking in your hands, more than a rolling paper or a filter, it is an experience itself. We don't want to just sell smoking items. We want to be an icon, a source of inspiration, a lever for continuous innovation that inspires others to create and be part of this, our mood. A shared space, a co-creation environment linked to inspiration, creative freedom and that predisposition to make things happen, to improve the world with our particular vision.
Our Manifesto
Our Manifesto

Expertise

More than 125 years of experience, 5 continents, more than 100 countries and with more than 300,000 active references.

Customer centric

The essence of our brand is reflected in the variety of choice in a portfolio of more than 300,000 different active products.

This variety allows every consumer to choose the product that best suits their preferences.


In this way we allow each one to make their choice a true expression of their uniqueness, offering a personalization experience.

Purpose

Smoking exists because we believe in a shared space of co-creation, inspiration and creative freedom to make things happen.