From Smoking we seek to discover a new packaging to be included within its range of products. Reinterpret current trends
of the market and preserve the features brand essentials to give lead to a new product to be differentiate yourself from others. Necessary that this pack complies with a series of
requirements.
We collaborate with ELISAVA and nowadays we are developing a new innovation project. More info soon...
Innovation
The new packaging must differentiate from the competition. This difference may be accompanied by innovation. New materials, new technologies production, a closing system novel applied to this typology of products or new finishes and textures.
Usability
The user experience with the product and container. Make pack handling easier and facilitate user interaction with the product.
Raw material
Continue to use raw materials to maintain current costs or improve them. Assess the use of new materials based on their cost.
Production
Bear in mind the manufacture of the pack, ensuring machinability in the factory and its production.
Recyclability
Sustainability is a transverse axis that is present at every step. From the choice of providers with whom they work until certifications of all processes
and final products.
Natural
A spontaneous and close brand. Those who listen to it feel comfortable with what is transmitted.
Responsible
It must be communicated responsibly and attention, because they are aware
the extent of its influence.
Interesting
Every time I implicit or explicitly communicated, you have to create attractive content.
The development framework and context company is changing, needs for an innovation project requires that it be adapted before the demand on raising ways viable solutions in a space less time required. Contribute real deployment solutions implies knowing how to extract the information necessary from the research field to treat and of the people who make up. During these last years from Engineering and Design have developed new methodologies in which the presence of researchers, social scientists and people related to research context is considered vital within the process of innovation. This has led to a new process of projecting and development of a new profile of designer.
The methodology applied in ELISAVA presents different stages, which are grouped into three main project phases called inspiration, ideation and implementation. Each of these stages is established in methodologies agile like design thinking, innovation techniques for design and creativity applied to ideation.
Provide solutions for actual implementation implies knowing how to extract all the information needed from the field from research to try and the people who coforman.
